The look and feel of your website, and other marketing collateral is important. Once visitors have taken the time to visit your site, you want to make sure that your website presents that appropriate message
Everyone wants to be remembered, and why shouldn't your brand be memorable? Well crafted design will have potential customers looking for your unique branding time, and time again.
You can't judge a book by it's cover, but if a novel has some striking cover art, you might just give it a longer glance. That's why having a well thought out design will attract your customers for longer.
Goodwill is an intangible asset for companies, but it is a strong asset that can provide a unique customer experience. Your company can have the branding that allows you to have a positive correlation with your customers.
Good graphic design is not just pretty, it will help you get an edge over your competitors. The business landscape is a competitive place, shouldn't you have the best images to meet your customers?